We’ve created this course to help you tackle the tricky business of direct marketing legislation in the private sector.
We've analysed the ICO guidance from December 2022, UK Data Protection legislation and Privacy and Electronic Communication Regulations (also known as PECR), and created an accessible course of bite-sized lessons that provides the tools to help you market within the law.
Who is it for?
This course is for anyone working in the private sector who wants to learn about how to direct market within the law, whether you're a business owner, a marketer or even a lawyer!
What's included?
The course includes 3 modules, each containing multiple bite-sized lessons:
- Introduction to direct marketing
- Business-to-business marketing
- Collecting data for targeting – lists and data brokerage
How long can you access the programme?
Upon completing your purchase, you will have 28 days to complete the programme.