We’ve created this course to help you tackle the tricky business of direct marketing legislation.
We've analysed the ICO guidance from December 2022, UK Data Protection legislation and Privacy and Electronic Communication Regulations (also known as PECR), and created an accessible course of bite-sized lessons that provides the tools to help you market within the law.
Who is it for?
This course is for those operating in the public sector in roles such as marketing, business development and registry. This course will give you all of the tips and tricks you need to effectively direct market within the law - without any of the jargon.
What's included?
The course includes 4 modules, each containing multiple bite-sized lessons:
- Introduction to direct marketing
- Business-to-business marketing
- Direct marketing in the public sector
- Collecting data for targeting – lists and data brokerage
How long can you access the programme?
Upon completing your purchase, you will have 28 days to complete the programme.