We’ve created this course to help you tackle the tricky business of direct marketing legislation.
We've analysed the ICO guidance from December 2022, UK Data Protection legislation and Privacy and Electronic Communication Regulations (also known as PECR), and created an accessible course of bite-sized lessons that provides the tools to help you market within the law.
Who is it for?
This course is for those operating in the public sector in a non-marketing/business development/data role.
If you work for a school, local authority or even the government, and you want to learn the legalities of direct marketing - this course is for you.
What's included?
The course includes 3 modules, each containing multiple bite-sized lessons:
- Introduction to direct marketing
- Collecting data for targeting – lists and data brokerage
- Direct marketing in the public sector
How long can you access the programme?
Upon completing your purchase, you will have 28 days to complete the programme.